I applaud the necessary steps taken Federation Internationale de Football (FIFA) to protect the integrity of the World Cup Business Model,
"They put our trousers in the bin," said an aggrieved Peer Swinkels, the chairman of Bavaria, Holland's second biggest brewery. "Fans going into the stadium had to dump them in a big container. Fifa said that the supporters could get them back afterwards. But the container was full of rubbish so most people didn't bother. I understand that Fifa wants to protect its sponsors. But this is very strange."
You want your logo, Swinkels, on trousers in the stadium? Fork over $70 million, Jackass. The TV cameras aren't going to be broadcasting your stupid brand of beer any other way. To distract time and attention from Budweiser who paid royally is theft of services. You should be incarcerated for even trying.