"Punishments aimed at imposing shame and humiliation are inconsistent with a constitutional requirement that punishments, even for heinous crimes, be consistent with human dignity," Gementera's lawyers were quoted by Reuters news agency when appealing to the Supreme Court.
The Supreme Court found otherwise and the malefactor is requred to parade aound with his Scarlet Letter. But the good news really is that shame and humliation can be imposed without a court. Satire is judge, jury, and executioner. Our noble trade is fully in the spirit of the times: Brutal. Branding is not restricted to products.